TheScore Bet propels users to new heights at Canadian Open

How to take the sports betting experience to new heights? Well, theScore Bet is literally doing that at this year’s RBC Canadian Open PGA Tour event.

Nearly a week before the event, theScore Bet issued a press release with a render of its “Skyline Seats” for the tournament, which immediately went viral on social media across Canada. Nothing like this has been done before at a sporting event in the country, so I knew I had to check it out.

The tournament is organized by Golf Canada, which has theScore Bet as its official gaming partner. The Toronto bookmaker, who spear in Ontario on April 4, offers its users a one-of-a-kind on-course viewing and dining experience. The Skyline Seats hoist hitched fans up 100 feet above St. George’s Golf and Country Club near the 1st and 18th holes to take in views of the grounds and nearby Toronto.

It’s the culmination of the bookmaker’s various promotions around the golf course, including a putting challenge and members’ lounge.

A story of experience

I’m not good at heights, especially if my feet are hanging 100 feet in the air and the seats recline. I chose to forgo the Skyline seats, but attempted to experience the experience vicariously through a group of enthusiastic people who opted to be hoisted on Thursday afternoon.

Admittedly, I let a few old guys get into my head about the experience as I entered the field. When I arrived, I walked to the security gate alongside a group of men, all in their 60s and 75s, and heard one of them say, “Who is that stuff?

“I wouldn’t be caught dead in this,” said another. “F**king technology these days. Even the golf course is no longer sacred. Are they trying to turn this event into a carnival? »

I guess these guys aren’t big fans of mobile sports betting either.

I walked over to the large on-site crane, a clear indicator of Skyline seating locations, and spoke with Julie Connolly, who is in charge of the Dinner in the Sky team that provides the branded experience theScore Bet.

Dinner in the Sky, which was founded in Belgium 16 years ago, currently invites people to enjoy a unique dining experience in 67 countries around the world. I asked him if any of the customers had had any security issues.

“It’s extremely stable,” she said. “It goes straight up, then it turns slowly, then it goes down again. It’s a very smooth ride. In fact, many people have described it as “peaceful”. There’s not much to worry about, really.

Customers must sign a waiver and have their theScore Bet accounts verified before being strapped to their dining chairs, then given a quick safety overview by friendly staff.

“I’m not nervous at all. I’m excited. He looks pretty stable,” a man named Jordan told me minutes before I was strapped in with his friend Emil.

“We knew that before we got here through the app,” Emil explained. “We follow a few golf guys: Adam Stanley and Bob Weeks. They posted on social media about it, so we looked at how we could continue and wanted to do whatever it took to continue.

As more guests arrived and were strapped in, Aubrey Levy, vice president of content and marketing for theScore Bet, appeared out of nowhere and jumped into one of the seats with a CTV reporter harnessed to its ratings.

Shortly after, the seating platform was gradually lifted into the sky by a large crane, and guests roared with excitement.

Once the platform was raised approximately 100 feet into the air, it gently rotated to give guests a view of the Toronto skyline. The sky bar was open and lots of laughter could be heard from above. After about 30 minutes, the crane slowly lowered the platform, signaling the imminent conclusion of the experiment.

Once back in the field, the guests began to describe the experience animatedly.

“That view was awesome! Definitely worth it,” one guest shouted.

Many more left the loading area with big smiles on their faces and quickly ran out to the golf course to catch more action. No one had dropped a hat, sunglasses, phone or anything else from above. But I noticed a few people rushing to the toilet after being suspended in the air for 30 minutes.

How the idea was born

Asked how the idea came about for this year’s Canadian Open, Levy said it took months of planning to work out the logistics with Dinner in the Sky, Golf Canada, the PGA Tour and the golf course, but everyone pulled together to make it happen. .

“We thought about how to help fans get more in on the action, bring betting and media closer together, and improve the fan experience,” he explained. “We threw a bunch of stuff at the wall, and one of the ideas was, how can we improve the view of a golf tournament? Either you run around the course watching the clashes, or you’re fine positioned on the course and you watch the bands play through the hole.

“What if we had a certain vantage point to look at [the golfers] from the air? Everyone thought it would fit perfectly. It’s exciting, it’s off the beaten track. It works for our brand, our “Bet Mode” campaign, and the only question was: would we be able to do it? How can we achieve this? »

And of course he had to end that thought by laughing at me for being too chicken to ride.

“It’s a really good experience up there, when you’re actually going up,” he said with a huge smile on his face.

More will come from theScore Bet when it comes to its sports betting user and fan engagement. Hot on the heels of the iGaming Regulated Marketplace launch on April 4, theScore Bet announced a partnership with the Toronto Blue Jays, Canada’s only Major League Baseball team.

“When we partner, like with Golf Canada or with the Blue Jays, the essence of the partnership is having the full buy-in with us, and the team, or the event, to be able to create things incredible. We have an exclusive 10 year agreement with the Jays. You haven’t seen us do much in terms of activation yet. But be sure we use the same creative strategy to create unique new activations for Jays fans.

Comments from punters

This activation hosted by theScore Bet was also a great opportunity to chat with some Ontario bettors about their betting habits and get some early feedback on the sports betting apps available in the province.

Most people reported using three to five different sportsbooks to place bets. The punters present for the Skyline Seats experience were obviously users of theScore Bet mobile app, and they had mixed reviews.

“I don’t like that we can’t bet live on golf today,” one guest commented. “They are covering the event and are one of the sponsors, and bet365 will allow you to bet live per hole, or per 3 ball, or whatever. The only bets I placed were before the start of the round.

He said he had bet with bet365 for the past two years before the launch of the regulated market, and added that theScore Bet app “works significantly better than bet365. The app is very smooth. But I think it’s still very limited in what you can bet on.

A few people around the golf course also said they were already using theScore’s sports app before theScore Bet launched on April 4th. The ability to convert users to sports betting from the sports app, which has over 4 million monthly users, is a big plus.

“I am fairly new to the world of sports betting. This is only my second experience with a sports betting app. I found it simple. I enjoyed the pitch process,” another guest told me when asked what he liked about theScore Bet. He also had the DraftKings app downloaded to his cell phone.

So what kind of golf bets were punters placing on the course on Thursday?

“We had a few bets on the winners of the first round, Mack [Mackenzie] Hughes winning his line, Rory [McIlroy] leader of the first round, also made Justin Thomas fruitful with a few baseball games, ”said a spectator.

How is theScore doing in Ontario?

The release of revenue numbers is still awaited by Ontario regulators, who said at this week’s Canadian Gaming Summit in Toronto that those numbers will be “released very soon.”

While these numbers are the best indicator of where sports betting is going since the regulated market launched, theScore Bet was one of the most downloaded sports betting apps in April. Many operators in Ontario have an uphill battle to gain market share against gray market operators, who have been active for years across Canada.

It was also recently announced that theScore Bet would cease sports betting operations in the United States, effective July 1, to focus on Canada. Now owned by Penn National Gaming, theScore Bet accepts bets from punters in New Jersey, Iowa, Colorado and Indiana. Once the bookmaker migrates to its own risk and trading platform in the near future, there will be plenty of in-play betting options for punters.

The biggest recognition of TheScore brand in Ontario, however, came out of a conversation with a few people at the RBC Canadian Open.

One viewer, when asked how he knew theScore, said, “They had the best sporting highlights, man!” The company was first launched as a national cable television station in 1997 before being sold to Rogers Media. TheScore was later relaunched and rebranded as a successful digital sports media company.

As of Friday afternoon, 29 iGaming sites were online in Ontario. Regulators expect more than 70 operators to be active in the province by the end of the year.