Although not having to face a game of thrones season finale yet again, the BET Awards took a hit this year as viewership and ratings were down double digits for the annual Sunday show.
Airing on BET itself and eight other Viacom channels on June 25, the Leslie Jones hosted the shindig saw performance of Future Winner and Best Male Hip-Hop Artist Bruno Mars, Kendrick Lamar, and a live reunion of the new edition. Seen on MTV, VH1 and Comedy Central among others, the 2017 BET Awards also saw big wins from Beyoncé, Migos, who also starred in the show produced by Jesse Collins, Remy Ma and hidden numbers for Best Picture, plus an appearance via taped video of former First Lady Michelle Obama as part of a tribute to Chance The Rapper.
What the BET Awards also saw was a 3.47 rating among adults 18-49 on all nine Viacom networks and 5.8 million viewers for its Sunday premiere. That’s a 19% drop in key demo and 19% drop in viewership from what the 2016 BET Awards drew on June 26, 2016 when it aired to a total of 12 outlets. Viacom. Although it’s not about HBO game of thrones End of season 6, Starz’s Powerthe second most-watched show on premium cable, had a strong fourth-season premiere against the second hour of the BET Awards on June 25.
Taking place from 8:00 p.m. to 12:00 p.m. ET, the 2017 awards scored 3.8 million pairs of eyeballs and a 2.3 rating among 18-49 year olds on BET itself. In prime time, from 8 p.m. to 11 p.m., the Microsoft Theater show in downtown Los Angeles earned a 1.5 rating according to Nielsen. While leading the night on cable, the 2017 BET Awards were down 21% among adults 18-49 from the show’s 2016 primetime results.
Once again showing off the social media muscle, the 2017 BET Awards were the best social program of the week and the most special social cable number 1 of 2017 on a combination of Facebook and Twitter with 10.5 million likes. interactions.