On Thursday (June 27), Nicki Minaj defeated BET on Twitter on a report that the awards show had its lowest ratings in its history last Sunday.
“When you go out of your way to be mean, hurt artists who have always supported your show…when you fire great people who put their hearts and souls into the show…when you’d rather be a show messy reality show than a prestigious awards show…when you’re still dragged by that lace,” Minaj wrote in response to the unconfirmed rating report.
Music News Facts tweeted the stats that caught Minaj’s eye, highlighting the cumulative number of viewers who have ever watched the BET Awards, dating back to 2006. According to the screenshot, only 2 million viewers watched the festivities this year , making it an all-time high for the network. Although BET has yet to offer a response to Minaj’s tweet, in a press release sent to BillboardBET reports that this year’s awards show drew 12.7 million total viewers across eight Viacom networks.
Minaj’s scathing post follows her verbal skirmish with BET in February, when an employee tweeted the following on the network’s Twitter account: “Meanwhile Nicki Minaj is being dragged by her shoelace,” in light of Cardi B winning Best Rap Album at the 2019 Grammy Awards.
In return, Minaj and Young Money pulled out of this year’s BET Experience, posting the following tweet: “Young Money will no longer be a part of the BET Experience or the awards show,” she tweeted . “Summer tour dates will be dropping soon.”
A few days later, BET released a statement for Billboard, apologizing to Minaj: “BET loves Nicki Minaj. We have supported her from the start of her career and will continue to do so in the future. Nicki paved the way for so many artists and cemented her place as one of the most powerful figures in the music industry. Unfortunately, the respect we have for Nicki has been violated by this post that should never have been written. The post does not reflect what we think of Nicki. And furthermore does not reflect the values of our company. We deeply apologize for the hurt, disappointment and confusion this message has caused. We are committed to doing everything we can to remedy the situation. We are also conducting an internal audit to ensure that these types of messages are no longer posted. We apologized to Nicki and her team. The post has been removed and we have taken further appropriate action. We understand Nicki’s position and look forward to continuing our dialogue with her. Finally, we apologize to all his fans. This should never have happened.
Check out Minaj’s Thursday tweet below.
When you go out of your way to be mean, hurt artists who have always supported your show…when you fire great people who put their hearts and souls into the show…when you’d rather be a show of messy reality show than a prestigious award show… when you’re still dragged by that lace https://t.co/DOYKmgAlyr
— MEGATRON (@NICKIMINAJ) June 27, 2019