Today saw the esports betting platform GG.BET make another groundbreaking announcement that it will be the official betting partner for several stages of this year International sports tournament. This is the first time that a betting company has sponsored the legendary professional gaming competition Dota 2.
The partnership between the GG.BET and PGL will see the branding of the betting company for the 2022 Regional Qualifier, Last Chance Qualifier and Group Stage. These stages take place from September 3 to 17, October 8 to 12 and October 15 to 18 respectively.
On top of that, GG.BET will be creating exclusive content with a series of esports influencers and brand ambassadors in and around the main event itself. In addition to standard features such as International bets options, GG.BET will also host in-depth reviews, tips for the most anticipated matches, and a host of video exclusives. We can expect to see the generous The International themed sports betting bonuses that we are now used to seeing at GG.bet.
The GG.BET esports The betting platform is already well-loved by gamers, and it’s the brand’s close associations with professional gaming tournaments that have helped foster this belief. During the past year, the the betting company has formed partnerships with esports competitions ranging from the PGL Arlington 2022 competition and the PGL Antwerp 2022 tournament to the PGL Stockholm 2021 event.
But it’s not just esports tournaments that GG.BET partners with. In recent years, the brand has also sponsored individual esports teams such as NAVI, as well as sponsored streams and promoted influencers and casters.
However, GG.BET’s decision to actively sponsor a major tournament such as The International is a historic moment in the relationship between professional gaming and betting companies. The International is well known as the highest-grossing esports tournament in the world, with its crowd-funded prize pool surpassing the £38m mark in 2021.
How the partnership will raise the profile of GG.BET
GG.BET is primarily known as a sports betting platform. The brand has had to fight to prevent traditional bookmakers from gaining a share of the increasingly lucrative sports betting market. With GG.BET gaining huge exposure through its partnership with PGL, it will definitely see an increase in the number of visitors it receives for Dota 2 bet and other esports bets.
In addition to this, the CEO of GG.BET, Dmitry Voshkarinstated that “We will continue to organize unique shows, exciting competitions, bonuses and themed prizes”, with the aim of making the group much more attractive to those who have never bet on esports before.
With over 2.74 million concurrent viewers at the top of The International’s audience last year, there is no doubt that the GG.BET brand will become much more visible. All of this means there will be a lot more players racing to set up a GG.BET Account over the next two months. Watch this space to see how 2022’s The International unfolds.