CULTURE’S BIGGEST NIGHT, “BET – GuruFocus.com

WITH MORE THAN 3 MILLION TOTAL VIEWERS ON TEN GLOBAL NETWORKS WATCHING PARAMOUNT SUNDAY JUNE 26 FIRST

DOUBLE-DIGIT INCREASE IN SHOW RATING: +23% ON BETTING ALONE

#BETAWARDS IS THE #1 MOST SOCIAL SHOW ON ALL TV, DOMINATING ALL SOCIAL PLATFORMS WITH +103 MILLION SOCIAL VIEWS

“BET AWARDS” 2022 ENCORE AIR THURSDAY JUNE 30 9P EST

#BETAWARDS

#CULTURESBIGGESTNIGHT

NEW YORK, June 28, 2022 /PRNewswire/ — Culture’s biggest night, the “BET Prize” 2022, remains the undisputed #1 awards cable show among P 18-49 for the 2022 broadcast season. Celebrating Black excellence, creativity, ingenuity and innovation, the LIVE awards show is now the top performing cable awards show by viewership this year * “BET Prize” 2022 created Sunday June 26and drew 3.2MM P2+ viewers (EDAC)as it was simulcast live on 10 Paramount Global networks, including BET, BET Her, Comedy Central, Logo, MTV, MTV2, Pop, TV Land and VH1, up +34% against last year. 2.1MM total P2+ viewers listened to BET only.* BET now owns the Top 2 Cable Awards Shows of 2022 for Black Viewers: “BET Awards” 2022 (#1) and “NAACP Image Awards” (#2).* The special, packed with must-see moments, got the most social show on ALL TV channels. There “BET Rewards“2022 was the #1 most viewed social media tv show and the the highest performing telecast ever on BET Digital on Instagram Reels, YouTube and Facebook with +103 MM views on social networks.** #BETAwards trending on Twitter in the #1 place consecutively for five hours worldwide. Fans can attend an encore presentation on Thursday June 30 at 9 p.m. ET/PT on BET.

“We couldn’t be happier with this year’s rankings! Each year, we strive to ensure that the BET Awards celebrate and reflect what’s best and most important to our community and culture in our hopes of inspire them to dream big and take action. I salute my colleagues for organizing an event that resonated so deeply,” said Scott MillsCEO of BET.

“We always knew we had a very special show, but now the audiences have confirmed that we truly are the biggest night in culture! – stopping performances and their teams, to our winners, nominees and presenters. We couldn’t not be prouder,” said Connie Orlando BET EVP, Promotions, Music Programming and Music Strategy.

Hosted by an Oscar®-nominated and Golden Globes®-winning actor, screenwriter, director, producer and philanthropist Taraji P.Henson, “BET Prize” 2022 honored Black excellence in music, TV, film and sports in more than 20 categories. The iconic show broadcast live Sunday June 26 at 8 p.m. ET/ TP enabled BET from the Microsoft Theater to Los Angeles. Sonic Silk (Bruno MarsAnderson .Paak), Jazmine Sullivan, kirk franklin, and Time won top honors. An array of artists delivered unforgettable and sensational surprise performances, including Lizzo who opened the show with a superb high-energy performance of “About Damn Time” from his upcoming album Special. Many artists also spoke about the repeal of Roe v Wade and Gun Control. The evening also included a star-studded tribute to Sean “Diddy” Combs who received the BET Lifetime Achievement Award. The celebrity-filled show included performances, appearances by baby face, Big Freedia, Billy PorterBlue, Cognac, Bryson Tiller, Busta Rimes, Carl Anthony Payne IIluck the rapper, Chloé, Crystal HayslettDaniel Kaluuya, Dashaun Wesley, Debbie AllenDoechii, Dominique JacksonEbony Obsidian, Ella May, Eva Marcille, Faith EvansFireboy DML, OVERLOOK,GoGo tomorrowIdris Elbe, Jack Harlow, Joey Bada$$, Irv Gotti, Janelle Monae, Jodeci, Kandi Burrus, Keke Palmer, Kanye WestKevin Prodigy, Franklin, KJ Smith, Latto, Lil’ Kim, lil wayneLizzo,Luke James, LUKE LAWAL JRMC Lyte, Mariah CareyMarsai Martin, Mary J. BligeMaverick City Music, MC Lyte, Cute, Muni long, Nene’s LeaksNe-Yo, Novi BrownOGI, Paula Patton, Ray J, Roddy Rich, Sanaa Lathan, Serayah, Shannon Balenciaga, Shaun RossShine, Tamar BraxtonTerrence J, The Lox, Tisha Campbell, Packer, Young dirty bastard, and much more!

The “BET Prize” 2022 celebrated the best in entertainment and culture with performances and appearances from an inspiring lineup of entertainers, entertainers and cultural icons. The “BET Prize”, which has become synonymous with powerful black art and social commentary, has continued to spotlight and celebrate the artists and creators of tomorrow, making the ceremony one of the most publicized and discussed shows year after year. .

Internationally, the show was simulcast on BET Africa, BET France and will be available on My5 and Sky On-Demand in the UK, as well as BET Pluto in the UK and Brazil.

  • “BET Prize” 2022 Images (Photo credit: Getty Images for BET): Click HERE
  • “BET Prize” Clips 2022 (courtesy of BET): Click HERE
  • For a full summary of “BET Awards” 2022 including the full list of winners and show highlights, click HERE

Connie OrlandoBET’s executive vice president, specials, music programming, music strategy and news oversaw the annual show as executive producer, along with jamal hazelnutVP, Specials, Music Programming & Music Strategy, who will act as co-executive producer for BET. Jesse Collins Entertainment is the production company of the show with jesse collins, Dionne Harmonand Jeannae Rouzan-Clay serving as executive producers.

Relive the “BET REWARDS« 2022 Digital Red Carpet via Live Stream Powered by Bulldog DM, Available on BET Official Website Youtube.

For more information on the 2022 “BET Awards”, please visitBET.com/bet-awards.

*Source: Nielsen (Live+SD) | Percentage increase in viewership is based on EDAC coverage rating (cumulative sum of simulcast network average impressions across BET coverage universe | Tentpole ranking based on home network impression ranking only (cable only)

**Social source: YouTube Analytics, Instagram, Conviva, ListenFirst, Tubular, Adobe Analytics; 01/05/22 – 26/06/22of the 9 am; Talkwalker social content ratings, GetDayTrends; 06/26/22

ABOUT THE BET:
BET, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for African American audiences. The main channel BET is present in 125 million households and can be seen in United States, Canadathe Caribbeanthe UKSub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions, including BET+, the premier streaming service for black audiences; BET.com, a leading Internet destination for black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African American woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, a growing BET festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET worldwide.

ABOUT THE “BET AWARDS”
“BET Awards” is one of the most-watched award shows on cable television according to the Nielsen Company. The “BET Awards” franchise remains the No. 1 program in cable television history among African Americans, and it’s the number one televised show for BET each year. It recognizes the triumphs and successes of performers, entertainers and athletes in a variety of categories.

ABOUT JESSE COLLINS ENTERTAINMENT
Jesse Collins Entertainment (JCE) is a full-service television and film production company and has played a vital role in producing many of television’s most memorable moments in musical entertainment. JCE has entered into a multi-year global agreement with ViacomCBS Cable Networks. On the motion picture side, the company also has a first look at JCE’s motion picture development plans which could include Viacom’s motion picture entities such as Paramount Players. The award-winning and critically acclaimed television that JCE has produced includes a miniseries—The story of the new edition and Bobby Brown’s Story; scripted series—American soul and real husbands of Hollywood; children’s series—Bookmarks: Celebrating Black Voices; price discounts—BET Rewards, Black girls rockin’!, BET Honors, UNCF All-Star Party, BET Hip Hop Awards, ABFF Honors and Soul Train Rewards; specials—john lewis: Celebrate a Hero, Love and Happiness: A Celebration of Obama, Let’s change together: from the march on Washington to today, Defend the heroes, Dear Mom, Amanda Seales I say, Def Comedy Jam 25 and Leslie Jones: Time Machine; as well as competition/game shows—Sunday Best, Hip Hop Squares, Nashville Squares, and Rhythm & Flow. jesse collins, the company’s founder and CEO, is the executive producer of all shows. He is also co-executive producer of the iconic GRAMMY® Award. Most recently, he served as executive producer of the 2021 Pepsi Super Bowl Halftime Show and produced The 2021 Oscars®. Go to jessecollinsent.com for more information about the company.

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SOURCE BET