BET, 125th Street BID and Apollo Theater Donate $100,000 to Beneficiaries of Harlem Entrepreneurial Micro-Grants Initiative | News

Today, BET, the 125th Street Business Improvement District (BID), and the Apollo, announced the names of 10 businesses and organizations to receive grants through Harlem’s third annual Entrepreneurial Micro-Grants Initiative.

Launched in 2020, the program’s goal was to respond to the disastrous impact of COVID-19 on Black communities across the country. In the first week, more than 1,000 companies and organizations expressed interest. Now this year, the program continues to provide support and financial assistance to Harlem’s independently owned and operated small businesses and nonprofits.

“This year, the Harlem Entrepreneurial Microgrant Initiative saw nearly 100 local Harlem businesses apply to receive one of 10 available grants of $10,000,” said Jeanine Liburd, director of social impact and communications at BET. “BET’s ongoing social impact partnerships, with organizations such as the Apollo Theater and the 125th Street Business Improvement District, allow us to continue to grant resources and opportunities to uplift the Black communities in which we serve. “

In addition to choosing the winners, the micro-grants initiative also provides $100,000 in aid. BET was pleased to present each of the 10 recipients with a $10,000 grant to support their continued recovery from COVID-19, honor the entrepreneurial spirit of the groundbreaking innovator and pioneer of Soul Train, Don Cornelius, and to recognize and honor the black excellence of those who have done tremendous work to be changemakers, advocates and role models within the local Harlem community.

RELATED: BET Partners with Harlem Businesses and Apollo Theater to Help Struggling Entrepreneurs

“Apollo is thrilled to support our fellow Harlem business and nonprofit organizations in partnership with BET and the Harlem BID,” said Jonelle Procope, President and CEO of Apollo Theatre. “The third set of micro-grant recipients not only strengthen the community with their entrepreneurial spirit, but they also cultivate safe spaces for conversation, reflection and action. I’m incredibly inspired by this cohort of innovative thinkers and look forward to what’s to come,” said Procope.

“We recognize the many operational and business disruption challenges that our small business owners and cultural institutions in Harlem are forced to manage on a daily basis during this recovery phase of COVID 19,” said Barbara Askin, president and CEO of the 125th Street Business Improvement District. “The 125th Street BID embraces the partnership with the Apollo Theater and BET to invest in our community and offer the third micro-grants program to provide financial relief, build confidence, and show that we believe in you.”

See the full list of 2022 recipients below:

The Dominici Collective – (Cultural Arts Organization)

The New Amsterdam Musical Association, Inc. – (Organization of cultural music)

Butter by Keba – (Aromatherapy and well-being)

Revolution Books – (Educational organization)

Harlem Jazz Boxx – (Cultural organization)

Harlem Dog Day Spa – (Animal care organization

Super good cafe and bakery – (Community food and employment)

The children’s art carnival – (Visual arts educational organization)

9Tails Cafe – (Community area)

MODArts Dance Collective – (Cultural Arts Organization)