Bally Bet launches casino, but no sports betting, on province’s iGaming marketplace

Government agency iGaming Ontario announced on Wednesday that Bally Bet has joined the province’s internet gambling market as a regulated and approved operator – there simply isn’t any sports betting, at least not. Again.

Last Updated: July 21, 2022 6:46 PM ET
Reading time: 2 mins

The online casino gaming and sports betting market in Ontario has a new entrant, but the latest entrant only offers blackjack, roulette and slots, not lines on Toronto Argonauts games – or any other sporting event for that matter.

Government agency iGaming Ontario announced on Wednesday that Bally Bet (owned by Rhode Island-based Bally’s Corp.) has joined the province’s internet gambling market as a regulated and approved operator.

In most places that would mean online sports betting. Because in addition to the Ontario launch, the Bally Bet brand is live and taking bets on sporting events in New York, Arizona, Colorado, Iowa, Indiana and Virginia.

However, Bally Bet is just one of many online sportsbooks in these states. The company does not offer internet casino games because it is not legal.

In Ontario, however, the province’s iGaming marketplace allows both online sports betting and internet casino games to be offered to customers – but Bally Bet is only offering the latter, at least as of Thursday. .

The Bally Bet site for Ontario includes a number of online slot machines and table games. There is simply no sports betting at the moment.

Covers emailed Bally’s to ask about the apparent lack of sports betting in Ontario. No response was received before this story was published.

The interactive branch of Bally’s only offers online casino games in New Jersey, where it’s legal, but this site is branded with Bally Casino, not Bally Bet, which is used for sports betting in other places. states.

Better be lucky?

As of Thursday morning, Ontario’s private online gaming market included 19 operators operating more than 30 gaming sites and related apps. The province’s regulatory framework, the first of its kind in Canada, began allowing private sector operators to legally accept bets from residents on April 4.

After recently receiving key regulatory approval, Bally’s is now entering the Ontario market on the heels of its rivals, just as it did in New York. But the bookmaker has been busy with its own business, namely an ultimately rejected proposal to buy the entire company from its major shareholder.

Bally’s Chairman of the Board, Soo Kim, also envisioned a future late last year in which sports betting might be easier to grab – like a slot machine.

“The kind of opportunities that will come in next-gen, you’re talking more of an integrated experience, where anybody, a casual fan, anybody watching a game can be like, ‘Oh, I can place a bet, or I have an opinion on what’s going to happen next,” Kim said at the SBC Summit North America conference in New Jersey. “It’s going to be more luck-based, less skill-based. will be a much wider funnel because everyone will be trying their luck.